Monday, June 14, 2004

Club J: Praise Jams Volume 1 - YUCK

I listened to this cd the other day at family and it was a complete waste of time. I would've have given this cd the time of day when I was around the age they are talking about. It sounds like Disney goes Clubbing.

Here is how the cd is billed..

"CD Title: Praise Jams Volume 1
Artist: Club J

FYI: Consumer analysts say that "tweens" – kids age 8 to 12 – are a 30 million strong demographic spending $38 billion dollars per year. The makers of Praise Jams have truly made this project a group effort; they worked with tweens and early teenagers in target-audience focus groups to determine everything from song selection to the CD's artwork.

Quote: Record executive Jeff Quimby says, "The 'tweens' and younger teens are beginning to search for music that fits their culture. Praise Jams does that while keeping a vertical focus. Stylistically, it's hot music that teens like with content that parents can feel good about."

The Bottom Line: In a youth-centered entertainment world increasingly plagued by filthy lyrics and all-around declining values, a wholesome release like Praise Jams sets a much healthier spiritual tone for tweens while still sounding musically relevant.

Featuring: The men and women of Club J perform 12 tracks on Praise Jams, from the techno/disco stomp opener "I Love To Be With You" to the light punk rocking "My Best Friend." Other fun cuts include an acoustic R&B take on Chris Tomlin's "Forever" and electric-charged rendition of Lincoln Brewster's "Let The Praises Ring." Three bonus "Club Trax" remixes are also featured.

David Schrader"

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